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Zappos Zappos.com is the web's most popular shoe store. Established in 1999, Zappos.com has quickly become one of the leaders in online shoe sales by focusing on providing shoppers with the best possible selection and shopping experience. Zappos.com has experienced sharp growth, as annual sales reached $1.6 million in 2000, followed by $8.6 million in 2001 and $32 million in 2002. Zappos expects to double sales this year, to about $65 million. Zappos.com, which also operates two retail stores and a warehouse outlet store currently stocks more than 400,000 pairs of footwear from 200 brands in its 121,000 square foot warehouse in Kentucky. The Zappos Story Zappos.com was founded in June 1999 following a less than successful trip to a local shoe store. With brick and mortar stores limited by the size of their stock rooms, shoppers can only choose from a handful of styles the store buyer chooses from each brand (and pray that their size is in stock). Zappos.com decided that offering customers a complete selection of styles from each brand (in every size, width, and color) would make the shoe shopping experience a much more pleasurable one. With footwear catalog sales exceeding $2 billion in the U.S. annually (1 out of every 20 pairs of shoes sold!), it was clear that shoppers are comfortable receiving their shoes in the mail. Thus, Zappos.com was born! To date, Zappos.com has shipped shoes to well over 15,000 cities across the United States, and has attained a top 50 internet retailer rating ( according to Internet Retailer Magazine) ! Zappos.com
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